Why Pinterest Is Important for Your Business
Pinterest is more than a digital inspiration board—it’s a visual search engine and marketing powerhouse. With over 465 million monthly active users, Pinterest is where people actively search for ideas, plan purchases, and discover new brands. It’s an ideal platform for businesses looking to drive long-term traffic, boost sales, and connect with a highly motivated audience.
A Platform Where People Come to Buy
Pinterest users aren’t just browsing—they’re planning. Over 80% of weekly users have discovered a new brand or product on the platform, and 97% of searches are unbranded, meaning users are open to discovering your business even if they’ve never heard of you.
85% of users use Pinterest to plan projects or purchases
Pins have a long lifespan, unlike fleeting posts on other platforms
Great for eCommerce, fashion, food, health, interior design, and lifestyle niches
High-Intent Audience + Visual Appeal
Unlike other social media platforms, Pinterest users are intent-driven—they’re actively looking for inspiration, products, and solutions. That makes it easier for businesses to attract clicks, traffic, and conversions.
- Showcase your product or service visually
- Use keyword-rich pin descriptions for SEO
- Create pin boards that align with your audience’s interest
Consistent Website Traffic & SEO Benefits
Pins are indexed by Google and remain searchable for years. One viral pin can bring consistent traffic to your website or store for months—sometimes even years.
Drives organic traffic without needing constant updates
Excellent for blog posts, product pages, and lead magnets
Boosts domain authority via backlinks from pin shares
Brand Building & Earning Opportunities
Pinterest is a fantastic tool for building brand authority and increasing visibility. Businesses and creators also monetize Pinterest in multiple ways:
Affiliate marketing through pins
Selling physical or digital products
Promoting services or online courses
Sponsored content and brand partnerships
Earning Potential: Creators and brands can earn £500 to £5,000+ monthly, depending on their niche and audience size. E-commerce stores can generate consistent sales through optimized pins and Pinterest Shopping features.
Ideal for These Business Types:
eCommerce & Dropshipping Stores
Lifestyle & Fashion Brands
Interior Design & Home Decor Services
Bloggers, Coaches & Digital Product Creators
Health, Fitness, Food, and DIY Niches
Pinterest Business Growth: 2019–2023
| Year | Monthly Active Users | Key Features Introduced | Business Impact |
|---|---|---|---|
| 2019 | 320 million | Catalogs, Shop the Look | Enhanced e-commerce integrations |
| 2020 | 416 million | Story Pins, Shopping Spotlights | Growth in creator monetization |
| 2021 | 454 million | Idea Pins, Creator Rewards | Stronger brand engagement tools |
| 2022 | 445 million | Pinterest Trends Tool | Smarter keyword targeting |
| 2023 | 465 million+ | AI visual search, Shopping APIs | Advanced product discovery and targeting |