Why Tik Tok Is Important for Your Business
In just a few years, TikTok has transformed from a viral video platform into a powerful marketing engine for brands and businesses. With over 1.5 billion monthly active users globally, TikTok gives businesses of all sizes the chance to reach massive audiences, build strong brand awareness, and even drive direct sales—all through short-form, highly engaging video content.
Unmatched Reach and Viral Potential
TikTok’s algorithm isn’t follower-dependent—it’s content-driven, meaning even a brand-new business can go viral with a single post. Its “For You Page” (FYP) algorithm serves content to users based on interests, not followers, offering incredible organic reach and the chance to attract thousands or millions of views with minimal ad spend.
70% of users say they discover new brands on TikTok
The average user spends 95 minutes a day on the app
Hashtags like #TikTokMadeMeBuyIt have over 50 billion views, turning trends into purchases
A Direct Line to Gen Z & Millennials
If your target market includes Gen Z (ages 10–26) or Millennials (ages 27–42), TikTok is the place to be. These groups prefer authentic, relatable content over traditional advertising—and they’re ready to buy from brands that make them feel understood.
- Humanize your brand
- Join viral trends or start your own
- Build a loyal following through storytelling
A Platform for Every Business Type
Contrary to the myth, TikTok isn’t just for dancing teens. Businesses across industries—from real estate to retail, coaching to construction—use TikTok to:
Showcase products or services in action
Share behind-the-scenes content
Educate audiences through tips & tutorials
Run contests, challenges, and live events
Even local businesses are going viral and seeing real-world foot traffic and online orders thanks to creative TikTok content.
How Brands and Creators Earn on TikTok
TikTok is now a major hub for creator monetization and brand collaboration. Here’s how businesses and individuals earn:
TikTok Creator Fund & Ad Revenue Sharing
Affiliate marketing using TikTok Shop links
Brand sponsorships & UGC deals
Live gifts & tipping
Driving traffic to websites or products
Earning Potential: TikTok creators can earn anywhere from £500 to £20,000+ per month depending on their audience, niche, and content consistency. Businesses use TikTok to generate leads and sales organically or through paid ad campaigns.
TikTok Growth Highlights (2019–2023)
| Year | Monthly Active Users | Key Features Launched | Impact for Businesses |
|---|---|---|---|
| 2019 | 500 million | Creator Fund, Duets | Rise of influencer marketing |
| 2020 | 850 million | TikTok Ads, Hashtag Challenges | Massive brand exposure and virality |
| 2021 | 1 billion | TikTok for Business suite | Easier ad creation and targeting |
| 2022 | 1.2 billion | TikTok Shopping & Live Commerce | In-app sales and product discovery |
| 2023 | 1.5 billion+ | Search Ads, AI Tools, Shop Tab | Paid search marketing and ecommerce boom |