Digital Media Masters

Why Twitter (X) Is Important for Your Business

Twitter—now rebranded as X—is one of the fastest-paced, real-time platforms that empowers businesses to connect instantly with their audience, stay relevant, and lead conversations. With over 550 million monthly active users as of 2024, Twitter offers a unique blend of marketing, customer service, and brand-building opportunities for businesses of all sizes.

Real-Time Engagement & Trends

Twitter’s greatest strength lies in its speed and immediacy. Whether it’s breaking news, trending hashtags, or viral content, Twitter enables businesses to join real-time conversations and showcase their relevance. Being active on Twitter positions your brand as current, aware, and responsive.

  • Join industry conversations

  • Ride the wave of trending hashtags

  • React to events, holidays, and pop culture

  • Run live Q&As or product announcements

Direct Customer Interaction

Twitter is a go-to platform for customer service and brand interaction. Users often turn to Twitter to ask questions, give feedback, or voice concerns. A timely and helpful response can turn a complaint into customer loyalty—and even brand advocacy.

Boost Brand Awareness Through Hashtags & Virality

With the right content and strategy, Twitter posts can go viral in minutes. Using relevant hashtags, mentions, and media (GIFs, videos, threads), your tweets can get amplified beyond your followers, reaching thousands—or even millions—organically.

  • Use branded hashtags for campaigns

  • Promote giveaways and product launches

  • Create thought-provoking or funny content

  • Engage with influencers and media outlets

Targeted Ads & Promotions

Twitter Ads allow businesses to target users based on demographics, interests, and behaviors. You can promote tweets, profiles, trends, or video ads to increase brand reach, drive website traffic, or generate leads. Promote tweets to a broader audience Use Twitter Cards to drive link clicks Target specific locations or industries Launch hashtag campaigns with sponsored trends

How People Earn on Twitter

With the rollout of Monetization features, users and brands are making money on Twitter in several ways: Paid Subscriptions (Super Follows) Ad Revenue Sharing for Creators Affiliate Marketing Selling Digital Products via Link in Bio Brand Collaborations & Sponsored Tweets
Earning Potential: Depending on engagement and follower count, creators and marketers can earn £300 to £10,000+ per month, while businesses use Twitter to generate qualified leads and sales daily.

Twitter’s Growth & Transformation (2019–2023)

YearMonthly Active UsersNotable UpdatesBusiness Benefit
2019330 millionMoments, ThreadsBoosted storytelling and content reach
2020353 millionFleets (now removed)Focused on short-term engagement
2021396 millionTwitter SpacesReal-time audio conversations for brands
2022450 millionSuper Follows, TipsMonetization for creators & brands
2023550 million+Rebranded to X, AI featuresBroader focus on content, commerce & community
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