Why Twitter (X) Is Important for Your Business
Twitter—now rebranded as X—is one of the fastest-paced, real-time platforms that empowers businesses to connect instantly with their audience, stay relevant, and lead conversations. With over 550 million monthly active users as of 2024, Twitter offers a unique blend of marketing, customer service, and brand-building opportunities for businesses of all sizes.
Real-Time Engagement & Trends
Twitter’s greatest strength lies in its speed and immediacy. Whether it’s breaking news, trending hashtags, or viral content, Twitter enables businesses to join real-time conversations and showcase their relevance. Being active on Twitter positions your brand as current, aware, and responsive.
Join industry conversations
Ride the wave of trending hashtags
React to events, holidays, and pop culture
Run live Q&As or product announcements
Direct Customer Interaction
Twitter is a go-to platform for customer service and brand interaction. Users often turn to Twitter to ask questions, give feedback, or voice concerns. A timely and helpful response can turn a complaint into customer loyalty—and even brand advocacy.
- Real-time replies
- Public transparency
- Humanizes your brand
- Builds trust and community
Boost Brand Awareness Through Hashtags & Virality
With the right content and strategy, Twitter posts can go viral in minutes. Using relevant hashtags, mentions, and media (GIFs, videos, threads), your tweets can get amplified beyond your followers, reaching thousands—or even millions—organically.
Use branded hashtags for campaigns
Promote giveaways and product launches
Create thought-provoking or funny content
Engage with influencers and media outlets
Targeted Ads & Promotions
Twitter Ads allow businesses to target users based on demographics, interests, and behaviors. You can promote tweets, profiles, trends, or video ads to increase brand reach, drive website traffic, or generate leads. Promote tweets to a broader audience Use Twitter Cards to drive link clicks Target specific locations or industries Launch hashtag campaigns with sponsored trends
How People Earn on Twitter
With the rollout of Monetization features, users and brands are making money on Twitter in several ways:
Paid Subscriptions (Super Follows)
Ad Revenue Sharing for Creators
Affiliate Marketing
Selling Digital Products via Link in Bio
Brand Collaborations & Sponsored Tweets
Earning Potential: Depending on engagement and follower count, creators and marketers can earn £300 to £10,000+ per month, while businesses use Twitter to generate qualified leads and sales daily.
Twitter’s Growth & Transformation (2019–2023)
| Year | Monthly Active Users | Notable Updates | Business Benefit |
|---|---|---|---|
| 2019 | 330 million | Moments, Threads | Boosted storytelling and content reach |
| 2020 | 353 million | Fleets (now removed) | Focused on short-term engagement |
| 2021 | 396 million | Twitter Spaces | Real-time audio conversations for brands |
| 2022 | 450 million | Super Follows, Tips | Monetization for creators & brands |
| 2023 | 550 million+ | Rebranded to X, AI features | Broader focus on content, commerce & community |