Why YouTube Is Important for Your Business
With over 2.7 billion monthly active users, YouTube is the second-largest search engine in the world—right after Google. It’s not just a video-sharing platform; it’s a powerful marketing tool that helps businesses build authority, reach global audiences, and drive long-term traffic, leads, and sales through engaging video content.
Whether you’re a small business, startup, or global brand, YouTube offers unlimited potential to grow and scale your presence online.
Massive Reach with Long-Term Impact
YouTube hosts content across every industry imaginable. From product reviews and tutorials to explainer videos and vlogs, businesses use YouTube to connect with audiences where they’re already searching for answers.
Over 1 billion hours of video are watched on YouTube daily
70% of viewers use YouTube to help with a buying decision
Videos on YouTube can rank on Google, increasing visibility beyond the platform itself
Long-Lasting SEO & Evergreen Traffic
Unlike other social platforms where content disappears quickly, YouTube videos can rank and perform for months—even years. A well-optimized video can bring in consistent views, subscribers, and website clicks long after it’s published.
- Appears in Google Search
- Great for content repurposing
- Builds authority & trust through educational content
Content That Converts
Video content is proven to be one of the most engaging and highest-converting formats. With YouTube, you can create videos that not only inform and entertain but drive real results:
Tutorials & How-To videos
Customer testimonials
Product demos
Company culture and behind-the-scenes clips
Webinars, live sessions, and Q&As
How People Earn on YouTube
YouTube is a leading platform for content monetization. Whether you're a business using it to promote services or a creator earning directly from views, the platform supports multiple income streams:
AdSense Revenue (YouTube Partner Program)
Brand Sponsorships & Paid Promotions
Affiliate Marketing via Links in Descriptions
Selling Digital or Physical Products
Memberships & Super Chats during lives
Earning Potential: YouTube creators with 10k+ subscribers can earn £500 to £50,000+ per month, depending on niche, engagement, and monetization strategy. Businesses also report 10x ROI from video campaigns compared to static content.
YouTube Is Ideal For:
Digital product sellers & educators
eCommerce brands & product showcases
Coaches, consultants & course creators
Service providers (tech, fitness, beauty, etc.)
Influencers, vloggers & thought leaders
YouTube’s Business Growth (2019–2023)
| Year | Monthly Active Users | Key Features Introduced | Business Benefits |
|---|---|---|---|
| 2019 | 2.0 billion | YouTube Stories, Community Tab | Deeper audience engagement |
| 2020 | 2.2 billion | YouTube Shorts (beta), Chapters | Bite-sized, viral video formats |
| 2021 | 2.3 billion | Shorts Expansion, Live Shopping | Real-time sales opportunities |
| 2022 | 2.5 billion | Podcast Integration, YouTube Studio Upgrades | Creator tools & insights |
| 2023 | 2.7 billion+ | Monetized Shorts, AI Video Tools | More ways to earn & scale fast |